Empowering Women Through a Home-Grown Toy Brand

TNESSF played a key role in accelerating the growth of The Good Doll by enabling a home-grown consumer brand from the Nilgiris to build a scalable business around the skills and livelihoods of rural and tribal women. By strengthening manufacturing capacity, expanding retail and D2C reach, supporting product diversification, and investing in brand-led storytelling, the initiative helped build a commercially scalable business rooted in local production which directly drives higher incomes, greater economic participation, and sustainable livelihoods for women.